Tuesday, October 22, 2019

Traffic Safety.

Traffic Safety. Regardless of what many people may think, traffic safety is the most important thing when it comes to cars. Many people who have disobeyed traffic laws, which exist for the safety of everyone, have ended up dead or killing innocent people. The United States has an average of 42,000 car crash related deaths a year. To be a safe driver =, one must know proper car maintenance, as well as safety specifications while outside the car, inside the car, or driving a car.When a person is outside the car, walking on the street, he must follow a couple of basic laws. one of these laws has been taught to you by your parents, which tells you to look both ways before crossing a road. The second law is not to distract other drivers while driving. By distracting other drivers, you may cause them to collide with other cars or pedestrians.English: My mother took this picture after my car ...When a person enters a car he must at least check if the signals, breaks, and mirrors work before he starts to dr ive. This is very important because the signals can distract other drivers, faulty brakes can cause you to collide with another vehicle or pediistrian, and sub-standard mirrors may not be able to cover blind spots. The most important thing to do before starting to drive a car is to buckle your seatbelts. Seatbelts are there for your own safety. If you should be in a head on car accident, and you are not wearing your seatbelt, you can fly through the window causing you to suffer brain damage or even dying.When a person is on the road driving, he must use common sense and follow a set of laws to ensure that the person and everyone around him are not hurt. He must follow a set...

Monday, October 21, 2019

The 11 Best Pre-Med Schools to Help You Become a Doctor

The 11 Best Pre-Med Schools to Help You Become a Doctor SAT / ACT Prep Online Guides and Tips Choosing an undergraduate school is the first major step any student will make on the path to becoming a physician. If you’re an aspiring pre-med, you'll want to give yourself the best opportunities and support networks in college and beyond. Applying to (and succeeding in) medical school is a grueling process, so you’ll need to be prepared. Here, I’ll talk about what actually makes a school good for pre-meds before getting into the good stuff: the list of best pre-med schools. What Makes a School Good for Pre-Meds? 6 Key Factors Pre-med students need a lot of specialized resources and opportunities as undergraduates in order to boost their med school applications. It’s important that aspiring physicians attend schools that aren’t only highly ranked but that also provide unique support to pre-meds. In creating this list of best pre-med schools, I considered the following six factors (as you should, too, when deciding on a school!). Factor 1: Medical Schools Admissions History This is perhaps the most obvious and most important factor to consider before applying to college. Various specialized resources for pre-meds are great, but what really matters (and what keys you in to whether these resources are effective or not) is the percentage of pre-med students from that college who actually end up in medical school. The problem is that not all undergraduate institutions make this information easily available, and if they do, the numbers might be artificially inflated. For instance, they might not count students who start off as pre-med but don’t fulfill all the requirements. Or they might attempt to "weed out" weaker students from the pre-med track with difficult classes. That being said, here are some steps you can take to get a general sense of a school’s med school admissions history: Start with online research to see whether any stats are available for the colleges you’re interested in. Try searching "[School Name] pre-med admissions" on Google. Look into class profiles of med schools you’re interested in. For example, Tulane's School of Medicine's latest class profile lists the major colleges and universities its students come from; these include Tulane, UCLA, Emory, UVA, and LSU. This isn't the norm, however, as many med school class profiles don't contain information about undergraduate institutions. Whenever available, I included med school admissions stats in the descriptions below. If I could find stats only from unreliable sources, I did not include them on the list. Factor 2: Pre-Med Advising There are a lot of requirements and activities to keep track of when preparing for medical school applications- something you’ll be thinking about starting as a freshman in college (or perhaps even earlier). Special pre-med advising programs are really helpful when it comes to making sure you’re on the right track. Knowledgeable pre-med advisors and mentors should be able to prepare you for all aspects of the application process, including course and major selection, application development, and interview preparation. The more intensive the advising resources, the better prepared you’ll be for your med school applications. Factor 3: Research and Publication Opportunities You’ll need research experience in some sort of STEM lab for med school applications. The earlier you start your research and the more research you do, the more impressive you’ll look to medical schools. Well-funded research institutions will often have many opportunities for undergrads to get involved in labs simply because more research is happening. And more research means more opportunities for you to get your name on a paper or two, which is a big plus for your CV. You’ll notice that most of the schools on this list are very highly ranked research powerhouses with excellent medical schools- this is no coincidence. The same research funding, facilities, and faculty that make a med school great also help make a school great for pre-meds. Factor 4: Clinical Experience Opportunities You don’t just need research experience for your med school apps- you also need work in clinical settings. Oftentimes, you’ll have to get this experience through volunteer work, such as at a clinic or nursing home. If you’re in an area with limited clinical environments, it’ll be tough to get the experience you need, especially if you have to compete with other pre-meds. Med schools want to see that you’ve spent time in the field- make sure your school of choice offers opportunities for you to gain this experience. Factor 5: Rigor of Curriculum You might not be excited at the prospect of seeking out tough courses on purpose, but a rigorous curriculum will ensure you’re prepared for both the MCAT and medical school. Schools that are tough on their premeds will ultimately produce stronger med school applicants, which is a good thing considering that less than half of all pre-med applicants end up in medical school! Factor 6: Pre-Med Major vs Pre-Med School Most colleges and universities don’t actually have a dedicated pre-med major. At these schools, students are responsible for meeting their general education requirements, their major requirements, and their pre-med requirements. As you might expect, many of the best schools for pre-meds don’t have a specific pre-med major. That being said, they do have strong biological and physical sciences departments. (In fact, many students choose these majors because there’s a lot of overlap with pre-med requirements.) The Best Pre-Med Schools, Ranked College rankings are helpful when starting your college search, but no ranking list is perfect since there’s no way to come up with an officially objective system that applies to all students. In an effort to be as transparent as possible, I’ve compiled this list of the best pre-med schools using the factors described above. Keep in mind that these schools are all stellar options, and the ranking numbers themselves aren’t particularly important. What matters more is how these schools might or might not fit your college criteria. Now, let's take a look at the best med schools! #1: Harvard Harvard’s Office of Career Services estimates that 17% of any one of its classes will apply to med school- that's a huge fraction of the student body! Pre-med applicants with a 3.5 GPA or higher had a 93% acceptance rate to med schools in 2013, whereas average acceptance rates that year were about 42%. Harvard College offers a peer pre-med advising program in which students are assigned a pre-med tutor sophomore through senior year. Harvard University houses the #1 ranked medical school in the US and also boasts extremely strong biological sciences departments. There are several affiliated teaching hospitals nearby, too (which are great for both research and clinical experience). #2: Johns Hopkins Johns Hopkins is well reputed as a very highly ranked med school and medical research institution, which means you'll have numerous research and clinical opportunities. You’re sure to have access to impressive resources, as the university is affiliated with one of the best teaching hospitals in the country. Undergraduates at Johns Hopkins follow a pre-med advising program track (which isn't a major). This advising track includes individual appointments, small group meetings, and special programs. The school also has many health-related student organizations. Unfortunately, there’s no good information out there on med school acceptance rates for pre-meds at Johns Hopkins. #3: Stanford Stanford isn’t just a top-ranked college- it also houses a top-ranked medical school. Special pre-med advisors are available to discuss ideas, plan your coursework, help you visualize your long-term objectives, and give you options for gaining experience in the field. The pre-med community at Stanford seems especially organized and cohesive. The Stanford Pre-Medical Association offers lots of information and resources to students, all in one place. #4: University of Pennsylvania Penn’s Perelman School of Medicine is one of the best in the US; access to this med school means tons of research opportunities. But don’t just take my word for it! In 2017, 78% of Penn students who applied to med school were accepted- that's well above the national average of 43% that year. The school also offers a pre-health advising program to guide students through fulfilling pre-med requirements and successfully applying to medical school. #5: Columbia Columbia is home to a top-15 med school. Here, students are assigned a pre-med advisor and attend informational meetings sponsored by the Premedical Committee. Columbia's convenient NYC location guarantees easy access to countless clinics and hospitals, giving you plenty of opportunities for clinical and research experience. Want to build the best possible college application for BS/MD programs? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. #6: Duke We've luckily found some information about med school acceptance rates for Duke undergrads- according to Duke, 85% of its college students get into med school, which is more than twice the national average. This likely has partly to do with the fact that Duke hosts a top-10 medical school. In addition, pre-med students are assigned an advisor who mentors them through the college and med school application processes. #7: University of Washington You might have noticed that all the schools on the list so far have been private schools. But not the University of Washington! UW is one of the best public med schools in terms of research and primary care, and pre-med students benefit significantly from these resources. Pre-health career coaches and advisors help students with academic and vocational concerns, such as picking classes, job shadowing, research, volunteering, etc., through a combination of individual and group meetings. There are also many pre-med student groups, including Alpha Epsilon Delta and the Student Health Consortium. #8: UNC Chapel Hill Unfortunately, UNC doesn’t track specifics when it comes to med school acceptance rates for pre-meds. One source states that 90% of UNC pre-med students who apply to med school get in, but take this with a grain of salt. Overall, UNC has a very good reputation across many health fields for both undergraduate and graduate students. UNC offers an interesting nine-week Medical Education Development (MED) summer program, an intensive program for smart and committed students who have lacked past opportunities to move toward a career in the medical field. If you’re not ready to attend college as a pre-med but want to become a physician, this could be a good option for you. #9: Cornell An impressive 76% of Cornell pre-meds with a GPA of 3.4 or higher got into medical school in 2016. If you end up as a pre-med at Cornell, you’ll be in good company: about 1/6 of undergrads there are interested in pursuing a career in medicine. The school is pretty isolated, so the best research and clinical experiences are the ones on campus. Cornell has a decently ranked med school, which likely provides many of these opportunities. Finally, the school’s Health Careers Program provides specialized advising, programs, information, and an Evaluation Committee to pre-med students. This Committee is particularly helpful when it comes to getting letters of recommendation for medical school applications. Outdoorsy students might not mind trading an urban environment for the scenery in Ithaca, NY. #10: Northwestern With a top-20 med school, Northwestern offers lots of research and clinical opportunities. It helps that the school is located in a bustling urban area. Unfortunately, there’s no available info on pre-med acceptance rates to medical schools for students at Northwestern. There is, however, a lot of info on available resources on the school’s pre-med advising website. These advisors help students with everything from choosing courses to applying to med school. Pre-meds are welcome to schedule individual meetings or stop by during drop-in hours. Bonus: Georgetown I’m including Georgetown on this list because it offers a pretty interesting option for students who like to plan ahead called the Early Assurance Program. If you’re a high-achieving pre-med student at Georgetown, you can get assurance of admission at Georgetown School of Medicine at the end of your senior year. Georgetown isn’t ranked as highly as the other schools above are, but if you’re not interested in going into academia, this won’t matter too much. 3 Final Tips for Future Pre-Med Students If you’re thinking about choosing a pre-med track (or even if you’re still just thinking about it!), you can set yourself up for success by following these three tips. For more guidance, check out our step-by-step guide on how to become a doctor and our list of the best books for pre-med students. Tip 1: Focus on Math and Science in High School You’ll need a foundation in high school for your pre-med courses in college, and you’ll need to do well in those college courses in order to get into med school- it’s that simple! It might be painful at times, but doing well in math and science classes will set you up for better admissions chances at one of these top pre-med programs. Tip 2: Look Beyond Schools' Pre-Med Programs There are so many other factors to consider when making a decision about where to go to college. A school’s pre-med program is important of course, but so are the more practical features that will affect your quality of life. Are you happy with the general area in which the school is located? What about the school's room and board options? Are there student groups or activities you’re excited about? If you’re not happy at school on a day-to-day basis, this could negatively affect your performance when trying to fulfill your pre-med requirements. Tip 3: Keep Your GPA High Many of the stats I found on pre-med acceptance rates to med schools qualified those stats by providing information based on students' GPAs. The implicit (or sometimes explicit) implication here is that students with higher GPAs have more success getting into med school. While of course an undergraduate institution with research opportunities and great advising will help your chances, those resources can only do so much if your grades aren’t great. Conversely, you can still get into med school with great grades and an awesome MCAT score even if you didn’t go to a super prestigious undergraduate institution. What’s Next? If you’re still figuring out whether a career as a physician is right for you, consider getting some hands-on experience. You might not think there’s much you can do as a high school student, but there is! Start by shadowing a physician, and then check out our guide to the best med programs for students in high school. If you’re interested in pre-med programs, you might also be interested in BS/MD programs. Take a look at our comprehensive guide on how to get into a great BS/MD program to streamline the med school application process. Want to know what you should be doing right now to prepare for pre-med programs? Read our complete guide on how to prepare for pre-med in high school and our list of the seven books every pre-med student should read. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Sunday, October 20, 2019

View Message LinkedIns New Frustrating Email Functionality

View Message LinkedIns New Frustrating Email Functionality Today I opened up my inbox and saw I had a message from a LinkedIn contact. â€Å"Maybe he’s interested in my services!† I thought. Of course, I couldn’t tell what he had written, because all the subject line said was, â€Å"John sent you a new message.† And all the body of the email had was a line saying â€Å"You have 1 new message† – along with John’s head shot and partial headline. I had to click â€Å"View Message† to find out what the heck this guy wanted to talk about. I was already angry by the time I clicked â€Å"View Message† to be brought to the LinkedIn website. And when I got there, I discovered that his message said †¦ ready for this? †¦. â€Å"Thanks.† Yep, I had wished John a happy birthday and he was thanking me. That was it. If I had been able to see this message in my email inbox, all would be well. I could have deleted it and someday gotten around to replying to John with a thumbs up – or not. But as of about a month ago, LinkedIn is forcing us to go to their website to read our mail. Strangely, I haven’t found anyone talking about this on the interwebs. Am I the only person who doesn’t like this change? I mean, I don’t usually write rants in my weekly blog, but this new messaging functionality is not working for me. Here’s What I Don’t Like: I have to click on a message and go to LinkedIn without knowing whether I want to read the message. It’s often a waste of time. Flagging messages for follow-up has become less integrated. I can flag the message in my inbox, but when I want to follow up, I need to go to the LinkedIn platform to remind myself what the conversation was. LinkedIn seems to be pushing people to subscribe to LinkedIn Premium in order to have their messages seen. The thing is, if someone sends me an inMail, I can view the entire message. So I’m encouraged to send inMails, which are only available through LinkedIn Premium, instead of sending regular messages which can’t be read from people’s inboxes. I find myself not wanting to click, not wanting to go to LinkedIn. Since it’s my job, I do it. But what about the people receiving my messages? Will they open them? I’m afraid fewer and fewer of my non-inMail communications will be read as people get tired of blindly clicking on â€Å"View Message.† LinkedIn didn’t send any notification that I know of to their subscribers letting us know about this change. For a while after the Microsoft merger, communications from LinkedIn seemed to have gotten better. They were announcing changes before they happened! Recently, however, there have been no announcements, no notifications. I don’t like being in the dark, especially as someone whose job it is to advise people about changes in the LinkedIn platform. Take Action Am I alone here? Anyone else who is peeved by this change? Or has the collective LinkedIn community thrown its hands up in the air on this one? In the past, when enough people have complained about a change, LinkedIn has reverted back to the preferred functionality. Perhaps we can change the way our emails are appearing? If you’re behind me, please let LinkedIn (and others) know! Here’s How to Send Feedback to LinkedIn To send your feedback to LinkedIn, visit LinkedIn Help at https://www.linkedin.com/help/linkedin/solve/feedback and suggest they improve this feature. You could write something like this: Area of Feedback: Message Notifications Your Question: LinkedIn, please change the message notifications back to the way they were. I would like to see full messages from my connections in my email inbox again. I dont want to have to click through to my LinkedIn account to view their message. Thank you! Share on Social Media If you want to share this article via social media, you might like to use the following: What are your thoughts on LinkedIns new empty message notifications in your mailbox? I personally dont want to log in to see my messages. LinkedIn, #changeitback! #linkedinhelp #linkedinfail @LinkedInHelp @LinkedIn  https://goo.gl/wHzDHn If you want to see more LinkedIn tips and information like this right in your inbox, sign up for my LinkedIn Professional Writing e-list. And if youre ever interested in working with me on your LinkedIn profile or other strategies, check out my  20-minute live LinkedIn profile review. Its a great place to start!

Saturday, October 19, 2019

Topics Discussed in Class - My Participation in Class Assignment - 1

Topics Discussed in Class - My Participation in Class - Assignment Example As consumer earnings converge across nations, the manifestation of value differences will turn into a much stronger factor than expected. This happening makes it increasingly significant to comprehend values of nationwide cultures along with their impact on consumer behaviours and action. Retailing plans for one nation cannot be extended to other nations without adaptation. During my own research, I focused more on the convergence and divergence in consumer behaviour. Basically, a firm has to come up with sells techniques that meet with the limitations of their consumers in a particular market. For instance, when setting the price of a commodity, it is vital for a firm to ensure that the commodity is priced according to the consumer it targets. This means that factors such as consumer income or needs will dictate how much an asset could be priced by an organisation. Presenter 1: Main Arguments Marketers should endeavour to abide by each and every country’s regulations and laws . They should also make efforts to keep up with the regulations and laws, which change frequently and, finally, clarify ambiguous regulations, which concern their activities (Stock & Lambert, 2008, 35). Presenter 1 basically focused on the socio-economic, political, legal and regulatory environments that concern a business. According to presenter 1, the socio-economic, political, legal and regulatory factors that concern a business basically comprise of the political environment, a nation’s sovereignty, democracy, totalitarianism among others. The political environment, as expected, is made up of governmental institutions along with the manning political parties (Mooij, 2004, 98). The presenter advises that a firm has to buy into a nation’s political beliefs in order to be able to venture into that country. The presenter also goes further to argue that a country regime is the one that decides whether a firm will invest in their nation or not, and; therefore, the import ance of a firm to be accepted by the regime. Presenter 2: Main Arguments Before a firm start to sell its products, they should come up with a well planned technique of delivering their services or goods to their target market, as well as a proper way of distributing them there (Lymbersky, 2008, 23). Since presenter 2 was dealing with international market entry strategy, he referred to this as establishing, as well as managing/maintaining contracts with foreign nations. Basically, the presenter thinks that a majority of companies successfully conduct their activities in a niche market devoid of ever expanding into fresh markets. However, businesses attain success or increased sales, business stability and brand awareness through entering a new market. Therefore, a key technique should be devised for helping firms incorporate themselves into new markets. Forming a market entry strategy concerns a methodical analysis of possible customers, as well as potential competitors (Stock & Lamb ert, 2008, 36). A number of the relevant factors, according to the presenter, which are significant in deciding the possibility of entry into a specific market comprise of localised knowledge, trade barriers, competition and price localisation along with export subsidies. The presenter advises that if a firm is aware of these factors, then they stand a chance of venturing into a new market effectively. My Contribution to Topic 1 Even though, the physical environment is not regarded as one

Friday, October 18, 2019

Department of Maritime and Logistics Management Essay

Department of Maritime and Logistics Management - Essay Example The industry has become saturated due to several negative external environmental impacts. Therefore, it is important for the new comers to understand the appropriate demand for the air service before developing a new business. Discussion This part of the essay will determine the key factors that need to understand before deciding the demand for a new airline business. Moreover, the study will identify the implications for the operation of an airline regarding the mixed passenger and freight model. Answer 1 It is important for a newly developed organization to do a market survey to understand several business factors. Knowledge about market competition will help the organization to develop an effective business plan. Moreover, the organization needs to review effective internal resources and capability of the organization. Defining Idea, gathering information about market competition, effective resources, customer demand and feasibility assessment will help the organization to move fo rward. Global airline industry has become highly saturated due to intense competition and several political and economical challenges. Recent financial crisis and global economic recession affected the global economic environment. Low purchasing power, limited disposable income of people and negative economic growth rate are the major consequences of this economic slowdown. People are trying to save more rather than consuming products and services due to this economic distress. Therefore, it is important for the organization to utilize the resources in such a way that can reduce the business operation cost. Effective operation cost reduction can help the organization to implement competitive pricing strategy. Effective competitive pricing strategy will help the organization to achieve potential competitive advantages. Airline industry is considered as the service industry. People always expect better service against their air ticket fare. Now-a-day, the global airlines are trying to implement CRM strategies in order to satisfy the needs of customer. Slowly and gradually, effective customer relationship management will help the organization to develop a potential target customer base (Winsveen, 2012, p.13). Therefore, the major objective of the organization would be providing effective in-flight customer service against low competitive ticket price. Employees are considered as the strongest asset in a service providing organization. Skilled and trained pilots, flight attainders and air hostesses are considered as the major competitive strength of an airline organization. Effective organizational and work place culture need to be adopted by the organization to develop an effective workforce. The organization should focus on employment benefits of the employees in order to increase the motivation level of the employees (Bowhill, 2008, p.333). Highly motivated employees will try to perform more effectively. Low turn around time and high frequency of flights increa se the core competency of the airlines. The organization needs to provide effective training and development programme to increase the skills of the employees. Effective turnaround time management will enhance effective customer relationship management. Therefore, the organization needs to treat their employees and vendors as their own family members. Then only they can achieve effective competiti

Isaac Newton is a great man Research Paper Example | Topics and Well Written Essays - 1750 words

Isaac Newton is a great man - Research Paper Example Isaac Newton was born in Woolsthorpe, England in 1642 and grew up to be an authority in Mathematics, dynamics, celestial mechanics, astronomy, optics and philosophy (Newton). His life appears to have been influenced by the death of his father who died few months prior to Newton’s birth (English-Online). He took charge of his life early in his life, waiting on tables and doing menial jobs for wealthy students to pay for his school fees, which shows his great love for education. His mother had remarried and left him under the care of aged grandparents who could barely support him, but this did not deter his quest for learning. During his youth, he is known to have been interested in mechanical devices, doing many experiments and building many devices (Newton). He is known to have built a mill model, clocks and kites among other devices, which he experimented in his neighborhood, with some of the experiments greatly frightening his neighbors. He drew many drawings and architectur al diagrams on the window edges and walls of his Woolsthorpe home which included drawings of men, animals, birds and also plants. During this time, he is known to have been influenced by the book; ‘mysteries of nature’ by John Bates (Newton). He had his early education at Skillington and Stoke which is thought to have started when he was five years old. Newton the proceeded to King’s school in Grantham during which time his step father died and his mother went to their Woolsthorpe home (Newton). The mother removed him from school and intended to make him a farmer, but Newton was not interested in farming but had a great thirst for learning. John Stokes, master of the Grantham School and William Ayscough, Newton’s uncle intervened, leading to the decision to prepare Newton for University, which was done in 1661, with entry to Trinity College, Cambridge (Newton). It is at this college where he is thought to have made his mathematical discoveries where he had easy access to the college and university libraries where he spent lengthy hours of study. It is also assumed that it was in the rooms of the Trinity College where he did the experiments of the dispersion and refraction of light, and probably done the one on the pendulum to explain about the earths pull of gravity. The experiment about the falling apple, which Newton said explained about the idea of gravitation, was done either at Boothbay or at the Woolsthorpe house (Newton). Isaac Newton was a very ambitious scientist who did his researches very conclusively and had a firm belief that everything in nature had an explanation in mathematics, but not all scientists during his time concurred with him. He was so engrossed in his work and researches that he did not have many acquitances and did not also marry. When for example he was writing the principia, which is the mathematical principles of natural philosophy in the Latin language, he rarely left his room and ate little food or ev en none at all, had unkempt hair and worn out shoes, and also very rarely went to the chapel. Isaac Newton contributed much through his research and discoveries in many of the fields in which he was involved. In the field of mathematics, his most notable work was in calculus, and other fields of

Thursday, October 17, 2019

Marketing of Centac-200 Compressors Essay Example | Topics and Well Written Essays - 750 words

Marketing of Centac-200 Compressors - Essay Example This has resulted in a cost-benefit matrix, covering sizes and types. Capital costs, life expectancy, installation costs, operation and maintenance costs have come to play a significant role in product marketing, customers being knowledgeable and demanding. The new Centac-200 compressors of Ingersoll-Rand (IR) are meant for original equipment manufacturers (OEMs) / direct customer applications. Â  In B2B sales effort for new products, while deciding on the channel(s) of distribution, one needs to analyze the existing marketing operations, demand analysis, and buyer behavior, product segmentation, targeting, positioning, and services marketing. The decision-making process of the potential buyers, their needs and the supplier’s own expectation from the product, are also to be taken into account. At the same time, a supplier like IR has also to sustain the loyalty of the existing distributors, who may feel threatened by the new product impacting their sales, in their own territory. Â  Air compressors are industrial products with a ‘consumer twist’ in the lowest range. IR marketed the smallest compressors (under 5 hp) through its merchandising manager (MM) who in turn appointed manufacturer’s representatives for sales through well-known retail chain stores. Â  Rest of the products are marketed through three channels namely, direct sales force, independent distributors, and company-owned ‘air-centers’. Since the independent distributors also handled competitors’ products, IR followed the policy of direct marketing for the higher range and newer products. The rationale for the direct sale of large size or newer model machines is justified by the buyer behavior.