Athens of America Coursework Example | Topics and Well Written Essays - 750 words

Athens of America - Coursework Example In addition, they liked participating in pottery, literature, music and skills in carpentry. All these developments in Athens happened in Philadelphia. In 1876, Philadelphia developed the Centennial exhibition. It was a centre where people took their art for exhibition. Art is an activity borrowed from the Greek people. Architects in the city developed the first rural cemetery. That was in 1836. The cemetery served the city for over a century. People in Philadelphia were very much into music. It made them develop a recording industry to promote their music culture. The city boasted of developing many recording studios in the US. The art of music came from Greek because, before music, Philadelphia concentrated in entrepreneurship. It is evident with the rich culture; Philadelphia had followed the ways of Athens. People in that city did their work with much hard work. Textile industry was a common thing during the early years. Philadelphia had its own textile industry in Manayuck. The textile industry grew rapidly in the early 1800s. The textile industry transformed the banks of Schuylkill River. The city dwellers participated in early industry revolution. The Schuylkill River provided the best flood plain and best landscape to build industries. The people in the city were hard working that they established the best flour centres. It led to developments of roads linking various towns to the city. The local administration at that time was impressed by the hard work of the people. The Schuylkill navigation company improved the conditions of the river in order to boost industrial revolution. The city possessed rich people like Wigard Levering. He assisted the local people in promoting the industrial culture. He ensured it was a success by leasing his property for development of farming and dwellings (OConnor, 2006). Nathan Levering was the pioneers of carpentry in Philadelphia. He assisted in building housing projects

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main Case Study - 1

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010) - Case Study Example L’Oreal has managed to penetrate the market deeper because of the strength of its brand. Mostly, it is its association with top models and proper marketing that has aided the company to fly high. Amid strong competitive environment, L’Oreal has fully engrossed in one line of product production to achieve quality. Unlike its competitors who have diversified, L’Oreal has only opted to stay fixed to one line of production. Branding is a major asset of a company and through it; a company can either achieve market or financial advantage (Jayachandran 2004). A brand can be defined as a name which influences buyers. Throughout its entire period in the market L’Oreal has managed to grab the attention of customers. At the display of its products customers are easily evoked to make a purchase. L’Oreal has adopted a method of saliency, differentiation and intensity to market its products globally. Being an attention driven economy brand campaign is a requirement, bringing to the fore the major attributes of the product aids the sale of that product; these are the mechanisms which L’Oreal has incorporated in its strategy (Cant 2006). L’Oreal’s brand has been a certitude and risk reducer in the market. Each moment a customer comes across these products they feel contended about the quality and use of them. L’Oreal’s product images portray a quality and functional product which is essentially attractive in the eyes of the customers. It is these appealing techniques which have spurred the growth of this company. A clear observation at the taglines of the company is a sign that its planning mechanisms are up to date; ‘because you are worth it’. These Cathy taglines are what pull customers continually to remain loyal in the company’s products. It gives a sense of caring and concern to customers in the market (Little & Marandi 2003) The logo chosen by the company is a simple and easily interpreted